Four ways to find your useful truth.

Useful Truth Clarity Sprint

Best for

Founders and early PMMs who need to fix positioning before a launch, fundraise, or hiring push.

A focused engagement to audit where your messaging is breaking down, define your ICP, sharpen your competitive differentiation, and deliver a complete messaging framework your whole team can use — in weeks, not months.

What’s included

• Messaging audit — what's working, what's not, and why
• ICP definition and buyer persona development
• Competitive differentiation analysis
• Core value proposition development
• Complete messaging framework
• Website messaging recommendations
• Sales and founder language guide

Positioning & Messaging System

Best for

Series A/B companies repositioning after a pivot, entering a new market, or scaling a sales motion that isn't holding up.

A comprehensive engagement that goes deeper than a sprint — covering full customer research, competitive landscape analysis, and a multi-layer messaging architecture that works for every audience and every channel.

What’s included

• In-depth customer and prospect interviews
• Full competitive landscape and whitespace analysis
• Positioning statement and strategic narrative
• Multi-audience messaging architecture
• Sales enablement toolkit and objection map
• Website copy recommendations by page
• Internal alignment documentation

Launch Narrative & Enablement

Best for

Companies launching a new product, entering a new category, or repositioning at scale — where misalignment is expensive.

Everything your founding team, sales reps, and early marketers need to go to market aligned — so your launch lands instead of landing flat. Covers the full arc from strategic narrative to field-ready sales materials.

What’s included

• Launch narrative and core story architecture
• Founder and executive talking points
• Full sales enablement toolkit
• Buyer value propositions by segment and persona
• Campaign message map
• Product marketing message hierarchy
• Internal launch alignment documentation
• Post-launch messaging review

Advisory Retainer

Best for

Founders and PMM leads who need a dedicated messaging partner — not just a one-time deliverable.

Think of it as having a senior messaging strategist on call for every positioning decision, launch, pivot, and GTM challenge that comes up throughout the year. Structured around your needs, not a fixed scope.

What’s included

• Ongoing strategic messaging counsel
• Launch and product release support
• Positioning decisions and competitive response
• Founder and investor narrative development
• GTM alignment across product, marketing, and sales
• Priority access and dedicated engagement