A team that brings clarity to your business.
Founder & Principal Consultant
Nicole Pearce
I grew up in a family that talked about ideas at the dinner table — politics, books, sports, whatever was worth arguing about. That probably explains why I ended up in journalism before I ended up in marketing.
I have a Master of Arts in Journalism and a Bachelor of Arts in Public Relations. I spent years as an editor and writer before I moved into B2B marketing, and I still think like one. I want to know what is actually true about a product or a business before I write a word about it.
Outside of work, I am a baseball obsessive (see: Stealing Third), a reader, and someone who believes a good argument is a form of respect. I live in the Dallas area with my husband Eric and our three rescue dogs.
I started Pearce Consulting because I kept seeing the same problem: small business owners who were genuinely better than their competitors but could not explain why. That felt like a solvable problem.
Connect with Nicole on LinkedIn
Head of Business Development
Eric Pearce
Eric has spent 20 years helping people figure out what they’re trying to accomplish — and then making it happen. Across real estate, technology, entertainment, and hospitality, and more, he's built lasting client relationships by doing something deceptively simple: listening carefully, asking the right questions, and following through.
Small businesses rarely need just one thing. They need messaging strategy, yes — but they also need someone who can connect them to the right web designer, the right telecom solution, the right next step. Eric serves as that connector. He’s never been afraid to pick up the phone, make the introduction, and stay involved until the problem is actually solved.
At Pearce Consulting, he’s the first conversation — and his job is to make sure it’s a useful one.
Connect with Eric on LinkedInAreas of expertise.
Every engagement draws on the same core disciplines — applied to the specific problem your business needs to solve.
Messaging strategy
Competitive differentiation
Brand positioning
Owner voice development
Website messaging
Sales conversation guides
Value proposition development
Audience research
Why Pearce Consulting.
There are a lot of people who will write words for your business. There are very few who will tell you the truth about which words actually matter — and why.
Journalism-trained rigor
Every engagement starts with the same discipline that makes good reporting: ask the right questions, find the real story, cut everything that isn't it.
Enterprise experience, small business focus
Nicole spent years doing this work for large organizations. She chose to bring it to small businesses because that's where it's needed most — and where it makes the biggest difference.
One package, done right
No retainers, no scope creep, no vague deliverables. One focused engagement that produces something you can actually use.
Honest about what we don't do
We don't do brand identity, paid media, or social content. We do messaging strategy — and we do it well. If you need something else, we'll tell you who to call.
Ready to find your useful truth?
One conversation is usually enough to know whether we're the right fit. No pressure, no pitch — just a direct conversation about what you're trying to accomplish.
Book a strategy call